Looking to grow your chiropractic business? Check out these top marketing tips that can help attract new patients and increase that bottom line.
Do you want to grow your chiropractic office, but aren’t sure where to start? Do your marketing efforts need a boost as you strive to attract new patients and improve your business brand? There are a host of things you can do elevate your presence in the community and get more patients to your front door. Check out these top chiropractic office marketing tips that can help you reach your business goals.
Evaluate and Improve Your Brand
What exactly is a company brand? Basically, it’s the overall message you convey to your customer. Not only do you need to understand what your brand is, you need to make sure it is an accurate representation of your business. Elements of your company brand include:
- A chiropractic office logo
- Website, packaging and promotional materials
- Explanation of products and services
- Messaging about who you are and what you offer
Your logo and marketing materials should be current, consistent and reflect your office personality. If your brand needs a makeover, start by investing in a professional designer to help create a new logo. Make sure it’s recognizable and complements the messages you’re trying to convey.
Update Your Website
If it’s been more than three to five years since you’ve updated your website design and content, then it’s probably time to spruce it up. But remember, pretty colors and a cool layout aren’t enough. Your website needs to convert new patients. It also needs to:
- Clearly differentiate your practice and explain why someone should choose your practice over another one.
- Target your ideal patient. For instance, if you specialize in treating physical injuries, athletes or the elderly, your website should appeal to those types of patients
- Look good on different electronic devices and formats, including desktop computers, tablets and smartphones.
- Include professional photos of your staff, chiropractors and office building.
- Persuade readers into taking action and choosing your chiropractic office.
- Include a regular (and well-written) blog, along with other engaging and informative content.
Be Responsive to Online Reviews
Like it or not, it’s easier than ever for patients to share their experiences and opinions with others in your community. That’s why someone in your office needs to officially be responsible for monitoring online reviews. Here’s how to get started:
- Go to Google (or your preferred search engine) and search your practice name.
- Create a list of any review sites that appear in the results, and then look to see if your practice has any reviews.
- If you don’t have any reviews, take the time to setup your business profile on review sites such as HealthGrades and Yelp.
- If you already have reviews, make sure you have claimed your profiles, and they show complete and accurate information.
- Read through your reviews and thank or acknowledge those who left positive comments.
- Don’t panic if you have a negative review. See if you can respond in a positive way, address a specific issue or concern, or resolve an outstanding issue.
One of the most important things you can do is to make sure you are included in the Google-hosted My Business listing. This provides information about your business, including website, phone number, location, and hours of operation. Having a My Business listing ensures that your practice shows up in the map section of the search results when someone searches for your local business type.
Embrace the Social Scene
Being active on social media is a must for business for boosting patient retention and referrals. Regularly posting new information and interacting with your patients on Facebook and Twitter keep your practice visible. This has a positive impact on repeat appointments and increased referrals.
Not sure where to start? If you don’t have one already, set up a Facebook business page. Complete each section, and make sure your profile and cover photos are high quality and properly reflect your company brand. Complete your business information and start posting regularly. Here are some ideas on what to post:
- Health and wellness tips
- Details about any treatment, services or special offers
- General interest articles
- Community events or news
- Photos and descriptions of office events or activities
- Links to other blog posts or YouTube sites that would interest your patients
- Questions or surveys to solicit online conversations
- Humorous stories or cartoons that relate to your industry
Produce and Distribute Educational Material
What are the most common problems your chiropractic patients experience? What questions do they most often ask? Those answers can provide an endless list of topics for educational materials and brochures that can be available in your waiting area or at community events. Brochures, pamphlets, charts and graphs not only serve to educate current and potential patients, they are great marketing materials. Just make sure to include your office contact information and location, plus a list of services you offer.
Finding ways to be involved with and give back to your community is a win-win for everyone. Research shows that when company teams volunteer together, they experience bonding, better cooperation, and higher productivity. In addition, the more you are involved in supporting local events or charities, the more your chiropractic office is recognized within the community. Besides getting your practice name out there, you show everyone that you care about the others. Here are ways to give back:
- Donate to a local charity.
- Sponsor a little league or academic team.
- Volunteer for local clean-up efforts at parks, rivers and other outdoor spaces.
- Create a scholarship for local students.
- Partner with nonprofit organizations and help with their programs already in place.
- Donate gift certificates to area fundraisers.
Make sure you promote any volunteer or community events on your practice website, and update information. Share the events with your existing patients and encourage them to participate with you. These types of initiatives not only show website visitors that you’re invested in your community, you show patients that you truly care.
Attend Networking Events
Networking events and meetups are more great places to meet potential patients or community partners. It’s all about fostering personal connections with others and developing solid relationships. You’ll also meet business professionals who can potentially help you with things like your website, marketing efforts, business practices and office management.
Share Patient Testimonials
When possible, ask your patients for testimonials and include that feedback on your website (with their permission). This gives your chiropractic office an added level of credibility, and helps build trust and confidence. Also consider filming short videos of patients describing their care and personal experiences with pain and healing. Check to make sure this isn’t a violation of any privacy regulations in your area, and have your patients sign a standard consent form at the time of filming. You don’t have to produce expensive and fancy videos. Just brief snippets of happy patients will do the trick.
What Are Your Chiropractic Office Marketing Ideas?
Although we’ve shared eight of our favorite marketing tips for better business, we know there are more. What are some tips or tricks you’ve seen or implemented that have helped your chiropractic office? Or what marketing efforts haven’t been so successful? We’d love to hear your thoughts – please leave your comments below.