In the competitive chiropractic industry, patient retention is key to the long-term financial success of a practice. Many Chiropractors and practice office managers are recognizing the value of chiropractic software for EHR, billing and practice management. Additionally, the value of digital tools for marketing and patient retention shouldn’t be underestimated.
As it turns out, the vast majority of your patients want you to use digital tools. One recent study revealed that a staggering 91 percent of patients are “more likely” to see a Chiro whose office uses “multimedia” methods for patient outreach–including email marketing.
Email marketing has the highest return on investment (ROI) of any marketing, averaging returns of $38 for $1 invested. Read on to learn four important ways you can easily deliver information straight to your practice’s patients.
1. Appointment Reminders
The vast majority of your patients are now smartphone owners who click their mobile devices an average of 2,617 times each day. Appointment reminders delivered via email won’t be overlooked. Better yet, using patient communication software for automated reminders can save hundreds of hours each year over manual calls.
Educated patients are more likely to take ownership of their health and refer their friends. A monthly newsletter is a powerful format for sharing articles, links and videos to bring your patient’s knowledge up to speed.
3. Birthday Reminders
Annual birthday greetings are a patient reactivation tool. Whether or not you offer a discount to your patients, this once-yearly communication can re-engage individuals to make another appointment. With centralized technology for practice management and patient education, this outreach can become a highly affordable and fully automated tool for marketing.
4. Holiday Gift Cards
What do you get the person who has everything, except life free from chronic pain? Some of your most knowledgeable and well-educated patients may view the holiday gift-giving season as a prime opportunity to purchase care for their loved ones who are in serious need of an adjustment. With an annual reminder around Black Friday that you offer gift cards, you could make it easy for your most satisfied patients to refer their friends and family.
Chiropractic Email Marketing Can Be Easy
Doctors of chiropractic medicine and their office managers are busy. Even if you’re one of the lucky ones who “only” works 40 hours each week, keeping unusual hours practice hours to accommodate patient schedules is increasingly common.
While it can seem impossible to add any more business management or marketing activities to your to-do list, email marketing doesn’t have to be time-consuming. By integrating your patient data via Chiropractic software, you can introduce automation and effortlessly keep in touch with your patients.