Growing your practice is one of the most important goals for any chiropractor. After all, being able to get the greatest benefits from chiropractic EHR and billing solutions requires having enough patients in the first place.
But choosing an effective strategy to get more patients can be a challenge. Traditional forms of marketing that apply to business don’t necessarily translate to wellness practices. You may find that the best return on investment comes from community engagement opportunities.
Get Involved in Your Community
There’s no question that community-involvement programs are a cost-effective marketing technique. Getting involved in your community is a great way to get to meet potential future patients face-to-face and communicate the benefits of your services. The following community-based activities will position you and your brand as an engaged, local businessperson.
Participate in local health-related events
Many cities and towns host wellness fairs a few times each year. Offer to give demonstrations and talks on health issues at your local public library or community center. Even participating in a holiday parade to pass out sugar-free treats with business cards and shaking some hands can attract new patients.
Become a resource for local publications
One of the easiest community engagement opportunities is to call a local-interest magazine and introduce yourself to the editor. Make yourself available as a resource for interviews. Most editors are often looking for local business owners and service providers to spotlight, so this is a great way to get your name recognized.
Attend your child’s PTA meetings
Being an involved parent is really one of the easiest ways to be aware of what is going on in your community. This also allows other parents to get to know you and think positively of your practice just because you’re such an active parent.
Volunteer your services
Consider ideas such as providing free mini-sessions for teachers in their break area on the first week back to school or after spring vacation. Set up shop in your local health food store on a Saturday afternoon and offer mini-sessions to their customers — and discounts on their first full service with you. Encourage your staff to volunteer at local shelters and food banks in exchange for a half-day off of work.
Making your practice a pillar of the community comes down to ensuring that people know who you are and have a positive image of what you do. When you get involved with your community, giving potential patients a memorable takeaway about you and your practice will lead to more of them coming through your doors.