Just like any other profession, chiropractors have to strive to continuously bring in new clients. Considering the fact that there are around 80,000 doctors of chiropractic in America alone, it’s easy to see how you could have difficulty pulling this off. Fortunately, there are a few tried-and-true methods for chiropractors to gain more patients.

1. Get Involved in the Community

A variety of factors — ranging from great customer service to using the right chiropractic billing software — can dictate whether you’re successful in this industry. Outside of these aspects, though, you also need to show your community that you care. People like doing business with socially responsible businesses, so getting your face out there is important.

Getting involved could include anything from volunteering your services locally to attending your child’s PTA meetings. Acting as a resource for local publications and participating in health-related events can also go a long way in getting involved with the community.

2. Social Media

There are more than 1 billion people on Facebook alone, so having a social media presence is essential if you want your chiropractic practice to succeed. Sharing engaging content can result in people who have never heard of your practice taking notice. Additionally, you can create paid Facebook ads that target the specific demographic — ranging from age to interests — that you are looking for.

3. Create Useful and Engaging Content

Even if you’re not the best writer in the world, there are numerous companies that provide content writers for every industry. If you create engaging blogs focused on what your targeted clientele is seeking, new patients can find you organically online. For example, a blog titled “How to Avoid Back Pain at Amusement Parks” would be ideal for chiropractors located near Six Flags or other parks.

4. Offer Incentives for Referrals

The old adage “you have to spend money to make money” couldn’t be more true when attracting new chiropractic patients. Fortunately, you can accomplish this while keeping revenue within your own company.

Offer current patients an incentive, such as a “20% Off Your Next Visit” coupon, if they refer someone who becomes a new client. Statistics show that more than 80 percent of people trust recommendations provided by friends and family. This means every single one of your clients is a potential marketing tool that can attract more patients.

It can be difficult for a chiropractor to attract new patients, but fortunately, it’s nowhere near impossible. By simply utilizing the aforementioned tips, it’s possible for you to become more recognizable in your community while simultaneously being viewed as a trusted source in the industry.

ACOM Health